HomeLife Realty Services
AI Lead Generation & Growth Coordinator
North York, Ontario•Full-time
CA$50,000 annually
CA$50,000 annually
About the Job
About HomeLife:
HomeLife Realty Services Inc. is one of Canada's largest privately owned real estate franchisors. We are continuing to invest in artificial intelligence, digital marketing, and emerging technologies to support business growth and develop new opportunities for lead generation.
We are seeking a motivated and digitally focused individual with a strong interest in AI, lead generation, and emerging technology to join our team.
The Role:
The primary focus of this position is lead generation. The successful candidate will assist in developing and implementing innovative strategies to generate qualified franchise sales leads and real estate listing leads. This will involve using AI, digital marketing, online research, data, and emerging technologies to identify prospects, attract new audiences, qualify leads, and improve our lead-generation processes.
This is a hands-on position that will provide the opportunity to research, test, implement, and continually improve new strategies and technologies.
Key Responsibilities:
- Develop and implement AI-powered lead-generation strategies.
- Research and identify potential franchise prospects and real estate leads.
- Build and maintain prospect lists and lead databases.
- Develop and test digital campaigns, lead funnels, and landing pages.
- Use AI to support prospect research, lead qualification, and outreach.
- Research emerging AI and digital marketing tools and identify opportunities for HomeLife.
- Assist with SEO, AEO, email marketing, and other digital lead-generation initiatives.
- Monitor lead-generation performance and identify opportunities for improvement.
- Develop systems and processes that improve the efficiency and scalability of lead generation.
Qualifications:
Experience with ChatGPT, Claude, Gemini, AI research tools, Google Ads, SEO/AEO, CRM platforms, digital marketing, Make, n8n, Zapier, or similar technologies.
- Strong interest in artificial intelligence, lead generation, and digital marketing.
- Strong research, analytical, and problem-solving skills.
- Highly organized and detail-oriented.
- Self-motivated with the ability to work independently.
- Strong written and verbal communication skills.
- Comfortable learning and adopting new technologies.
- Creative and proactive approach to identifying new opportunities.
Education & Experience:
We're open to candidates from a variety of backgrounds, including:
- Business.
- Marketing.
- Computer Science.
- Information Technology.
- Artificial Intelligence.
- Relevant personal projects, certifications, internships, or hands-on experience with AI and automation will be considered alongside formal education.
What Success Looks Like:
The primary objective of this role is to help HomeLife generate more qualified leads.
Success will include developing new sources of franchise prospects and listing opportunities, improving lead quality, identifying effective digital strategies, and using AI and technology to make our lead-generation efforts more efficient, scalable, and effective.